Andy Rubens Essential Failed To Get Attention For Crowded Funding | Social Feeds
Smartphone startup Essential Products, launched by using one of the co-creators of Android cellular software, announced Wednesday that it used to be shutting down.
Former Google government Andy Rubin established Essential to lots fanfare in the industry but struggled to attain traction in a crowded market, especially after its 2017 launch of a handset that did not catch on.
The organization also was pressured to face controversy over Rubin's departure from Google, after he reportedly received an exit package deal well worth $90 million as he confronted allegations of sexual misconduct. Rubin has persistently denied any wrongdoing.
But on Wednesday, Essential stated in a weblog post that the selection to give up operations came after its "Project Gem," an elongated cellphone unveiled late final year, hit a dead end.
"Our imaginative and prescient was to invent a cell computing paradigm that extra seamlessly integrated with people's lifestyle needs," the enterprise said.
"Despite our excellent efforts, we've now taken Gem as ways as we can and lamentably have no clear path to supply it to customers," it added.
"Given this, we have made the tough choice to cease operations and shut down Essential."
Rubin, who additionally served as Essential's chief government officer, spun the corporation out of a design studio at an undertaking fund he headquartered after leaving Google in 2014.
Rubin used to be a co-founder of Android, which Google offered in 2005.
Google now makes the software program -- which powers most of the world's smartphones -- reachable free to gadget makers.